Program

 of the Fourth  Eurasian Marketers Forum

(Changes may be made in the Program by agreement with the reporters)

28 November

22-00

Meeting in the airport

29 November

01-15

Departure to Tel-Aviv

04-25

Arrival in Tel-Aviv

06.30

Accommodation in the hotel of Tel-Aviv

10-00

Registration of the participants

12- 00

Sightseeing Program around Tel-Aviv

14- 00

Lunch

17-00

Experts’ party. Introduction of the partners. Dinner.

30 November

07-30 – 8-30

Breakfast

09-00

Inauguration. Plenary meeting.

Speeches of welcome of the organizers and partners

М. Shmatov «State of the marketing services market in the Eurasian countries»

I. Berezin «Prospects of the marketing development in Russia and the CIS countries»

V. Shiryaev «Contemporary approaches to the marketing services market formation in the Russian regions»

The reporter is specified:

« Marketing services market in the Middle East countries»

11-45

Coffee break

12-00

Work in the sections

1. «Innovative marketing» (moderator - V. Shiryaev)

2. «International cooperation in the marketing field» (moderator - М.Shmatov)

13- 00

Lunch

15-00

Work in the sections

1. «Innovative marketing» (moderator - V. Shiryaev)

2. «International cooperation in the marketing field» (moderator - М.Shmatov)

19-00

Cultural Program

01 December

07-30 – 08-30

Breakfast

09-00

Work in the sections. Master class

1.  «Provocative marketing» (moderator - Yu. Davydov)

2.  «Marketing management» (moderator – I. Mann)

14-00

Lunch

                    Ceremony of awarding the prize «The Best in Marketing»

15-00

Work in the sections. Master class

1.  «Contemporary approaches in Branding» (moderators - N. Koro, А.Sukhenko)

2. «Value assessment of the brand» (moderator - I. Bruk)

19-00

Experts’ party. Open solutions of study cases

02 December

07-30 –08-30

Breakfast

09-00

BTL - Battle

14-00

Lunch

15-00

BTL-Battle

17-00

(Technical excursion to the advertising enterprises of Tel-Aviv)

20-00

 Visiting a theater

03 December

07-30 – 08-30

Breakfast

Day of excursions

23-00

Night of the Marketer (Cultural program)

04 December

04.12.08. Departure from Tel-Aviv 14:50; arrival in Moscow 20:05